The strength and popularity of the well-loved characters of Animation International Ltd. provides instant marketability for associated products.
As the sole licensor for the full range of our characters, we present a unique opportunity for manufacturers and retailers to create and sell products with instant appeal to targeted markets.
Product licensing involves the proper execution of our characters on the product packaging or product itself. Our selection criteria for potential merchandise licensees are their Product, Design, Marketing and Financial capabilities.
Merchandising exists in various forms. It includes the likes of character, personality, event and brand merchandising wherein the name , persons, events, artistic works, etc. are used in the promotion or sale of the products and services. It normally involves the licensing of trademarks and/or copyrights.
Character Licensing brings in “better alternative products for the consumer” – and this remains the core objective of our business. Ordinary products transforms into fun collectibles with our characters on it.
Our services include product concept and design, art bank library, 3D toy development, amongst others.